Analisis Persepsi Pengguna Media Sosial Terkait Governance by Trending dalam Kasus Perubahan Keputusan PPATK tentang Rekening Dormant

Abstract

This research analyzes the phenomenon of "governance by trending" within the context of the decision reversal by the Pusat Pelaporan dan Analisis Transaksi Keuangan (PPATK) concerning its plan to block dormant bank accounts. This issue triggered significant negative public sentiment, compelling the institution to revise its policy. The study aims to identify the role of digital opinion in the policy process and its consequences for the quality of public policy formulation and the credibility of Indonesian government institutions. Employing a qualitative approach and utilizing the Multiple Streams Framework theory by John W. Kingdon, data collection was conducted through in-depth interviews selected via purposive sampling and documentary studies. The research found that social media virality acted as a collective policy entrepreneur and was the single determining factor in the policy change. Digital opinion successfully redefined the problem stream into an issue of social justice and instantly accelerated the political stream, ultimately forcing open a policy window. The consequence of this phenomenon is that the resulting policy was reactive, sacrificing the processes of deliberation and rationality in policy change. This also led to a decline in PPATK's credibility, as the institution was perceived as being more responsive to netizen pressure than to formal regulations. Although social media serves as an effective form of social control, its dominance risks undermining objectivity. This research recommends the integration of sentiment analysis mechanisms and a policy sandbox to ensure the quality of deliberation in the digital era.