Analisis Konten Viral Terhadap Respon Kebijakan Pemerintah

Abstract

This study examines the relationship between viral content on social media and government policy responses, as well as explores the role of influencers and the younger generation in disseminating such content. The primary issues examined relate to the rapid surge in public attention triggered by the viral nature of content and its impact on prompting the government to respond swiftly and wisely in line with public expectations.  A literature review method was applied in this study through the process of collecting and analyzing various sources deemed credible and relevant, such as book chapters and scientific journals discussing the phenomenon of virality on social media and its connection to public policy. The research findings indicate that the role of influencers and the younger generation is significant in shaping public opinion and increasing social pressure; however, limitations related to digital literacy levels remain. Political communication has been transformed by social media into a more participatory and open process and is utilized by the public as an instrument of social oversight. The government needs to implement flexible and structured communication strategies in responding to viral content with the aim of improving accountability and the quality of public services within the context of digital democracy. Strengthening digital literacy and increasing active public engagement are recommended in this study as efforts to support the creation of a responsive and accountable system of government.